A BRAND THAT IS COMPLETELY
a heritageThirty years ago, Loumia and Shama Hiridjee, two women with a new vision of feminity, founded Princesse tam.tam, the lovable upstart in the French lingerie sector.
an iconIn 1935, Josephine Baker used dance and the sound of the tom-tom to pass on a message - freedom in body and mind.
a state of mindPrincesse tam.tam gives women the freedom to be themselves, at ease in mind and body.
For the past thirty years, we’ve been breaking the mould, creating the difference.
We reinvented men’s boxers and styled them for women. We revolutionised lingerie and made it a fashion statement with colours ranging from flashy to prints, a totally new concept in its day. We launched a new style of pyjamas that were chic and fun, never fuddy-duddy. We redesigned swimwear so that women can be beautiful and stylish on the beach. And we invented a whole new wardrobe - loungewear, a casual fashion for every day.
Today, Princesse tam.tam offers
a complete wardrobe...
day and night
soft cosy fabrics
piecesin a bra
wear testsper week for each
product by a panel
of 100 Princesses
hoursfor expert seamstresses
in the workshop to make
a set of lingerie
of our client feedbackis taken on board to improve
our quality testing