#princessetamtam&me
Our clients are the best ambassadors for our lingerie.
So who better than you to wear them?
Who better than you to have your say?
Introducing Laurie, Alexia, Sarah, Florence, Emma & Claire, Lucie et Alexia who turned into lingerie models for Princesse tam tam for a day!
Tell us! How did the shoot go?
« Very well. It goes by extremely fast! »
Why did you apply for the casting?
« I turned 28 and came across the casting ad by chance, so I thought I'd give myself a birthday present! I feel comfortable in my own skin and wanted to show women that we can love our curvy bodies, that we're allowed to feel beautiful, too. I'd also had a tough year and felt like treating myself. »
Has your relationship with lingerie changed over time?
« For me, lingerie is a fashion accessory that enhances the body. It has to be comfortable, yes, but pretty first and foremost! For example, I love lace. »
Do you think the clothes we wear say something about us?
« Lingerie is something you don't necessarily reveal, it's above all for yourself. There's an element of mystery to what's under your clothes. »
Are you a customer?
« I very recently became one, on a shopping trip with friends, when I discovered by chance that Princesse tam tam also did plus sizes. »
Princesse or tam tam ?
« Both! I have a glittery Princess side, and a characterful tam tam side. »
What does being a "strong woman" mean to you?
« Women are equal to men, not opposed to them. For me, they're both as powerful as each other, or they should be. »
Any advice for girls growing into women?
« Don't listen to others: listen to yourself. Whatever you look like, you're beautiful! »
Tell us! How did the shoot go?
« Amazing. We had a good laugh with Charlotte the photographer. I work in the art sector and I've posed for artists before. So I'm used to showing a bit of skin. »
Why did you apply for the casting?
« Because my friend works at Princesse tam tam and she made me want to get involved! I get almost all my underwear and swimwear from the brand. I love it. I have a black strapless swimsuit that I've been wearing for 9 years and it's still going, I wear it every summer! »
Has your relationship with lingeriechanged over time?
« It's more that it changes over the course of the day. I have lingerie for working out, catching the train and being comfortable, everyday lingerie, pretty sets for big events... I wear them all and mix & match them. »
Do you think the clothes we wear say something about us?
« Of course! Sometimes I wear a kind of go-to uniform that's become a no-brainer, like when I'm very busy at work. But I go all out when I'm invited to a party or preview where I want to send a message or make a statement. The colour, fabric... You can create all kinds of moods with clothes! »
Has your relationship with your body changed over time?
« Getting older has helped! You gain confidence and self-awareness. Having children changes things massively, you ease up on your body so weight and appearance are less of a priority. »
What does being a "strong woman" mean to you?
« Strength comes from helping each other rather than always fighting to be on top. When I think of a strong woman, I think of the young midwife who helped me give birth! »
Any advice for girls growing into women?
« I have a daughter and I often think about it... I hope I don't put too much pressure on her when she's older! Girls nowadays are actually very lucky because there's lots of freedom of speech around today. »
Princesse or tam tam ?
« A bit of both. An adventurer at heart, a Princesse in style! »
What does Princesse tam tam mean to you?
« Lace. French. Fresh. It's not erotic, it's not sappy: it's always fresh! »
Tell us! How did the shoot go?
« Good. I was a bit nervous to start with but I managed to relax, the atmosphere is very chilled. I wholeheartedly recommend doing it! »
Why did you apply for the casting?
« Out of nostalgia (laughs)! Princesse tam tam is the brand I grew up with. I stumbled upon the casting audition and thought, why not? It will bring back good memories. And it's totally out of character for me. »
Has your relationship with your body changed over time?
« Age and experience take the pressure off. You overthink things when you're 15 or 16... I'm comfortable in my skin now. »
How do you feel about lingerie?
« I don't really wear it that much to be honest. I pay less attention to it than I used to, apart from special occasions. I love the trend for soft bras. I don't think lingerie should be intimidating. »
What does being a "strong woman" mean to you?
« Women still have a lot on their plates, whether they're mothers or not. We worry a lot before doing things whilst men are often more confident from the off. But women are amazing at bouncing back. »
Any advice for girls growing into women?
« My daughter is 12 and I often tell her not to worry about telling me what she wants, that the world's her oyster when it comes to her future, that I'm here for her come what may. We try not to judge or compare, we try not to get hung up about things. I want her to be who she wants to be! »
Are you a customer?
« I have been for ages! Princesse tam tam reminds me of the 90s. »
Princesse or tam tam ?
« Totally tam tam ! »
What does Princesse tam tam mean to you?
« Nostalgia (for me!). Current. Open-minded. »
Tell us! How did the shoot go?
« I was a bit overwhelmed when I got here but I soon got into the swing of things. I'd do it again in a heartbeat. Who'd have thought it?! »
Why did you apply for the casting?
« It's funny actually. I met a Princesse tam tam girl on holiday in Ibiza who mentioned the casting and I got caught up in the party atmosphere so I went for it! »
Has your relationship with your body changed over time?
« Yes, things are still a bit complicated with my body image. I used to be far bigger and I struggle with self-esteem. It's tough for me to put myself out there in my underwear! »
Has your relationship with lingerie changed over time too?
« It's hard for girls with big breasts like me to find pieces that look good and feel good too. I have to say that I feel comfortable and supported in this one! Lingerie should feel comfortable after all. I'm a home care nurse and I really need to feel good in my clothes. And if my lingerie looks good, then that's a huge bonus! »
Any advice for girls growing into women?
« We all have our faults and issues: the best thing you can do is to brush off negative comments and learn to take a step back. Accept yourself for who you are. We're all different. »
For you, Princesse tam tam is…
« For every woman. Simple. Natural. »
Princesse or tam tam?
« Totally tam tam ! »
How did the shoot go?
« It was super, totally natural. I was a bit apprehensive but the team were great: the laughter and smiles were soon flowing! »
Why did you apply for the casting?
« I hesitated a while, then I thought: "If it's appeared in my Instagram feed, it must be a sign!" And it's not often you get the chance to see yourself in a new way, especially in underwear. In fact, I only told friends who I knew would encourage me to do it, to make sure I didn't change my mind (laughs)! »
Has your relationship with your body and lingerie changed over time?
« Before my operation (breast reduction), it was almost impossible to find nice underwear. Then I had scars, I had to get used to this new body. For me, lingerie is about comfort and style now. And above all, it must be non-wired! »
What does being a "strong woman" mean to you?
« It means being an independent woman, who stays true to her dreams and values. For me, all women should be girl bosses! »
Any advice for girls growing into women?
« Don't listen to advice or criticism. Appreciate yourself and try to avoid comparing yourself to others, or to pictures in magazines, as much as possible. It's a learning process, for sure! »
For you, Princesse tam tam is…
« Modern. Inclusive. »
Are you a customer of ours?
« I've been able to wear Princesse tam tam designs for 6 years now, since my breast operation. My mother and sister were customers long before that and I was very jealous! »
Do you think the clothes we wear say something about us?
« Yes, totally. The way we dress, the way we hold ourselves, too. That means a lot to me. »
Princesse or tam tam?
« Tam tam! In my family, all the women are very independent, we're used to asserting ourselves. »
How did it go?
« We loved it! We'd really like to thank the team, everyone was so lovely. We applied off the cuff with quirky photos and Princesse tam tam was very positive about it. It was a good start! »
Why did you apply for the casting?
Claire : « It was Emma ! »
Emma : « I liked the idea of representing women in all their diversity. We're acrobats and dancers so we have very muscly bodies. We rarely identify with what we see in magazines. »
Has your relationship with your body changed over time?
Emma : « The body is our rock, our tool of the trade. We're always very much on show as our costumes are incredibly tight. It's almost like wearing underwear. »
Claire : « You're right, we tend to be on show a lot so that creates a lot of pressure in terms of body image. It can cause some real psychological issues actually. Luckily the more experience we have, the healthier the relationship. »
How do you feel about lingerie?
Claire : « I love it, it's so important to me. Lingerie makes me feel confident, it gives me that "je ne sais quoi" that nobody can see but gives me a boost. »
Emma : « I'm less comfortable with this kind of "femininity", the pretentious side of it anyway. Claire's the one who got me into it... sort of (laughs)! »
Do you think women's place is changing at the moment?
Claire : « In our trade, women (their bodies anyway) are in prime position. Beauty stereotypes do still exist though. I've been turned down for jobs because I'm too muscly. »
Emma : « There are expectations that are very much defined by gender in terms of who can do what and how you should be. That's another reason why we wanted to come today. »
Princesse or tam tam?
Emma à Claire : « Princesse for you and tam tam for me! »
Claire : « Totally! »
What does Princesse tam tam mean to you?
« Elegant. Natural. Soft. »
Any advice for girls growing into women?
« Focus on what you love. Don't always trust what you see outside, especially on social media. Make sure you like yourself before you think about others liking you! »
Tell us! How did the shoot go?
« It was stressful, exciting, emotional... Then you forget everything and just enjoy the moment! You look good so you feel good. Obviously I was worried about seeing myself on camera but when I saw the first photos I said to myself: "is that really me?!" What a boost for your self-esteem! Even though the people I know were asking: "How come Princesse tam tam chose a girl like you?" »
Why did you apply for the casting?
« I'm very spontaneous and instantly wanted to get involved. It's therapeutic, I'm doing it to reconnect with my body. I've been through the mill and now I want to accept myself as I am, that's it. »
Has your relationship with your body and lingerie changed over time?
« It's always changing! Lingerie is my superhero outfit, I see it the way I choose lipstick. It changes with my mood. I know nobody else can see it but I can! It says who you are and shows people your personality. A beautiful woman is a woman who lives her life. It's not about having no wrinkles or scars. It takes time to realise that! »
What does being a "strong woman" mean to you?
« A strong woman is a woman who's brave enough to lead from the front and go beyond the limits set by society or herself. She knows who she is. She knows what's right for her and she fights for it. »
Any advice for girls growing into women?
« Trust your instinct rather than people who seem to know what's best for you! 10 years ago I'd have loved to be told that. »
Princesse tam tam in 3 words…
« Bold. Inclusive. Free.
It's lingerie that isn't here to transform or restrict your body but to celebrate it. »
Princesse or tam tam ?
« I'm more spontaneous so very much tam tam! Women are beautiful when they just embrace their personalities. Laugh it up and don't worry about looking your best or if you're going to get wrinkles! »
Tell us! How did the shoot go?
« What an experience! Obviously I was a bit nervous before we got started. I'm here to get out of my comfort zone after all. But everyone was lovely and the photographer made me feel very comfortable. It flew by! I just said to myself: enjoy it! »
Why did you apply for the casting?
« I'm a bit shy at the moment and trying to love my body. When I saw you were looking for models to portray diversity and natural beauty, I seized the opportunity. It's the perfect way to make me love my body and accept it. I think it's great that standards are changing. We don't feel like we have to look a certain way to be seen as beautiful anymore. It's a powerful message. »
Has your relationship with your body changed over time?
« Massively. Before I wasn't happy with anything, even my curly hair. We want to be like everyone else to be loved so much that we're happy to change. But we should just accept who we are. »
How do you feel about lingerie?
« It was a taboo subject for me. I didn't feel good in anything. I was really uncomfortable about my breasts and could never find anything that suited me. I decided to have surgery and it left me with scars. That's when I decided to accept it all: my breasts, my body, my scars. To love it come what may. And ignore any pressure from external factors. »
What does being a "strong woman" mean to you?
« A strong woman is a woman who is comfortable in her own skin: strong yet vulnerable. People are waking up to all these things and that's great! »
Any advice for girls growing into women?
« Own what makes you unique: you're beautiful as you are. Be kind to yourself and to your body every day. »
Describe Princesse tam tam in 3 words…
« Boho. Simple. Timeless. »
Princesse or tam tam ?
« A bit of both! More tam tam but I'm trying to bring out my inner "princesse". »
