A BRAND THAT IS COMPLETELY
tam.tam!
Princesse
tam.tam
is...
a heritage
Thirty years ago, Loumia and Shama Hiridjee, two women with a new vision of feminity, founded Princesse tam.tam, the lovable upstart in the French lingerie sector.an icon
In 1935, Josephine Baker used dance and the sound of the tam-tam to pass on a message - freedom in body and mind.
a state of mind
Princesse tam.tam gives women the freedom to be themselves, at ease in mind and body.
being
tam tam
means being
free
a style
For the past thirty years, we’ve been breaking the mould, creating the difference.
We reinvented men’s boxers and styled them for women. We revolutionised lingerie and made it a fashion statement with colours ranging from flashy to prints, a totally new concept in its day. We launched a new style of pyjamas that were chic and fun, never fuddy-duddy. We redesigned swimwear so that women can be beautiful and stylish on the beach. And we invented a whole new wardrobe - loungewear, a casual fashion for every day.
cool
sexy
chic
Today, Princesse tam.tam offers
a complete wardrobe...
lingerie
elegant lace
pop colours
original styles
swimwear
exclusive prints
trendy styles
innovative fabrics
loungewear
day and night
homewear/streetwear
soft cosy fabrics
corsetry
expertise
1
Parisian
Workshop
60
percent
French lace
25
pieces
in a bra
10
wear tests
per week for eachproduct by a panel
of 100 Princesses
4
hours
for expert seamstressesin the workshop to make
a set of lingerie
100%
of our client feedback
is taken on board to improveour quality testing
a royal welcome
1985
Thirty years ago, Loumia and Shama Hiridjee decided to change their small gift shop in Rue Bréa in Paris into the first Princesse tam.tam store.